Our original sign from when we moved into Ilford in the 60's... See if you can spot it when you visit!
We pride ourselves on offering high quality customer service, with an in depth product knowledge, new technology, old fashioned values!
We sell sewing machines of all types, both industrial & domestic from leading brands Babylock, Bernette, Bernina, Brother, Elna, Husqvarna Viking, Jack, Janome, Juki, Pfaff, with display models for you to come in and try, and 100's of machines in stock.
As well as overlockers, coverstitch machines, embroidery machines including multi needle embroidery machines, sewing machine accessories & supplies, sewing furniture such as horn cabinets.
We service & repair domestic machines of all brands in our purpose built workshops, with industrial machines carried out on site.
We don't just work with the general public we have had the pleasure to supply and service various top high street stores such as Reiss, and have supplied many Costume and Drapery for top film sets such as Pinewood Studios and Warner Bros. to help complete the likes of Barbie!
We stock fabrics for all occasions; craft, patchwork & quilting, bridal & special occasion, wools & suitings, laces, curtains & blinds. We also have all the haberdashery, knitting yarn, trimmings, buttons & other accessories to go with your creations.
Trading Over 60 Years, we're a 3rd generation family business based in Ilford Essex, on the cusp of east London. Starting from humble beginnings as a one man engineer, servicing industrial sewing machines in factory's in the early 50's, we have gradually grown and grown. In the late 50's we then moved to Ilford from the Romford Market. It is at this point we then stated to retail Sewing Machines, both Domestic & Industrial.
Here is a snippet from our interview with 'the good company' on 'Rediscovering Ilford Town Centre' on how we accidentally started selling fabrics -
Keith Bentley - 'An uncle of mine was in this trade, mending sewing machines in factories. He used to repair machines from home and from a small shop, here in the location. I used to help him sometimes on Sundays, at family get-togethers. I'd go over over with mu mum when I was about nineteen and help him mend machines in the garden. He'd go on and on, "Come to work for me, come to work for me". And I finally did relent and I started working for him. Of course, what he did was alien to what I knew. I didn't particularly know much about them when I started.'
'When I used to go round the factories, we'd have a cutting table and cut the fabric out in quantities, and surplus fabrics at the time were stacked under the cutting table. And I used to scrounge bits for testing machines and cleaning machines, to use as cloths, and once I'd brought some back to the shop, around here there used to be several big factories, Ilford Film was opposite, for example, and there were clothing factories at the end of the road, so there were lots of women workers that would pass our shop. And once when I was unloading bits of fabric from the factories, one of these ladies stopped and said, "How much is that piece?" and I said "What're you talking about?" and she wanted to buy some of this stuff from the factory. So I said, "Oh I don't know how much is it worth?" and she said "Oh about two bob". and so I said "Give me one and six then". So she bought this bit of fabric. And then I got into going and getting stuff from the factories and selling it. We used to have a little table and the ladies used to come in they wanted to make a skirt, or a top, or a blouse, and really that's how we got into fabrics."
Fast forward to 1999, we moved into what we now call home, at 4-6 Chapel Road, in our double sided shop, to fit Sewing Machines, Fabrics, Haberdashery all under one roof!
Recycling & Environment
At Home of Sewing we are working hard to do our part for saving the planet. We aim to buy Cotton Fabrics that comes from sustainable sources, we are trying to reduce the plastic waste packaging and use card or paper packing where possible and are aiming to have all of our waste cardboard recycled.
We make sure that machines that are no longer desirable, but still in a working condition can be rehomed to charities for better causes, and we make sure that when a sewing machine comes to the end of its life that it can be upcycled as much as possible.
How to Find Us
Our store is 500 yards from the Ilford exit on the A406, please follow Ilford Hill leading towards Ilford town centre. Parking is available at the rear of our store in the public car park called 'Reads Close'.
We are a 2 minute walk from Ilford train station, this is also the nearest bus stop, or on Ilford Hill.